Inside the Bottle: The Botanicals Behind Magna Carta Rum

Every bottle of Magna Carta Rum starts life as seven simple botanicals — but the way they layer together is what gives the spirit its character. Ginger and cinnamon bring the warmth, lime peel and grains of paradise add lift and spice, and vanilla, allspice and cloves round the whole thing out into something rich enough to sip and versatile enough to mix.

We wanted a way to show, rather than just tell, what’s actually in the bottle — so we built the interactive guide below. Move through each layer of the illustration to see exactly what each ingredient is and the part it plays in the final flavour. Prefer gin? Take a look inside our gin bottle too.